The buying process has changed

Last week, I spent four days in Nashville at Kevin King’s Ecom Mastery AI featuring BDSS.

It was packed full of great insights, great speakers, and ecommerce brands eager to grow their businesses.

I had the special treat of having a great client attend and I learned so much from her during our visit as well.

I gained several insights from the conference, but here are the top three that came to mind this morning.

1. Ecommerce entrepreneurs are early adopters. Learning about their uses for AI in today's world was exciting.

2. Amazon is a harvest demand platform, not a demand generation platform. Marketing on platforms other than Amazon and building a brand is crucial.

3. Being an Amazon only business is like boiling a frog; Amazon is the hot water, and you’re the frog. Every ounce of margin is being squeezed from you as a seller and is going to Amazon.

I am seeing items two and three in action with my clients now.

The takeaways here should be:

If you are solely focused on Amazon and it’s your only way to create demand, you’re in for a bumpy ride.

But on the flip side, if youdon’tsell on Amazon, you are likely leaving money on the table.

The buying process has changed.

People are now finding products through social, email, and search, andthenturning to purchase on Amazon because it is a trusted distribution network.

I’m currently finalizing a special report that explains this new single platform problem and how to overcome it in detail.

If you reply “triple threat” to this email, I’ll send over the report when it’s complete.

In the meantime, our Ecommerce Business Performance Assessment is a great place to start looking for your weak spots.

Take it and use the free resource guide to get started.

Cyndi