Revenue is growing but where is the cash going?

You're selling more than ever.

The orders are coming in, the revenue numbers look good, and yet you open your bank account and wonder where it all went.

You're not imagining it. And it's not your fault.

There are three places your cash is disappearing and most ecommerce owners don't know any of them.

1. Platform fees are taking more than you think.

If Amazon is your primary channel, roughly 31 cents of every dollar you make goes straight to the platform before you see a dime.

Referral fees, FBA fees, advertising, returns.

It adds up fast, and it rarely shows up in a way that's easy to see at a glance.

2. Your cash is trapped in inventory.

You're paying for product 60 to 120 days before customers pay you.

That means cash is constantly tied up in the pipeline (sitting in a warehouse or on a boat) while your bills are due right now.

The revenue is real. The cash just hasn't arrived yet.

3. Your P&L is hiding the full picture.

Loan repayments don't show up on your profit and loss statement.

Neither does your owner draw.

Both live on the balance sheet which, as I like to say, is where accountants bury the dead bodies.

So, your P&L can show a healthy profit while your bank account tells a completely different story.

This is why revenue growth can actually make cash problems worse before it makes them better.

More sales means more inventory, more fees, and more demand for cash you don't have yet.

The way out isn't more revenue.

It's cash visibility.

When you know exactly where your cash is going and when, you stop being surprised by your bank balance.

You make decisions from clarity instead of panic.

You know what you can spend, what you need to hold, and what's available to pay yourself.

That's what cash flow management gives you.

Not necessarily more money, but better control of the money you already have.

Take our free Ecommerce Business Performance Assessment to see where your cash visibility stands today.

Then schedule a calla nd we'll show you exactly where your cash is going, and how to stop losing it.

Cyndi