Wildflowers in Mount Baker

ReRun of Are Conditions Right

September 08, 20252 min read

In case you missed this email previously:

In July, I spent 2 weeks visiting my daughter in northwest Washington state.

The Bellingham Bay area, Mount Baker - it's stunning up there.

But here's what got me; Walking those trails, I kept seeing these gorgeous wildflowers just thriving everywhere.

I kept looking at them thinking, "I know you."

I realized these are the exact same flowers I've been buying at nurseries for years.

The same ones I've been babying and coaxing and spending money on in my Arkansas garden.

The same ones that never quite looked right no matter what I did.

Standing there in that cool, misty air - so different from our dry Arkansas heat - it hit me.

I'm a Master Gardener in two states and I typically know what I'm doing when it comes to plants, but here I was having the realization that I've been trying to grow Pacific Northwest plants in the wrong environment.

No wonder they struggled.

It wasn't my skills that were the problem, it was the mismatch.

Sound familiar?

How many times have you doubled down on something in your business that just wasn't working?

Tried harder, threw more money at it, convinced yourself you just needed to push through?

I see this with my clients all the time.

Great products.

Smart systems.

Wrong environment.

You can have all the expertise in the world, but if you're not aligned with your market, you're going to struggle.

The answer isn't working harder.

It's stepping back and asking - am I trying to grow the wrong thing in the wrong place?

We get so busy surviving that we forget to look up and check our direction.

That's where our Cash Accelerator comes in.

Three months is all it takes to get clear on where you're actually going and line up your dollars and your direction.

Because when those two things click, that's when the magic happens.

Ready to stop fighting the wrong environment?

Let's talk.

Cyndi


Cyndi Thomason is founder and president of bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for ecommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion to educate her clients and help them structure their businesses to maximize profits.

Cyndi Thomason

Cyndi Thomason is founder and president of bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for ecommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion to educate her clients and help them structure their businesses to maximize profits.

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