Profit First Basics Series Episode 3

We’ve talked about why Profit First works for ecommerce—thanks Parkinson’s Law—and how flipping the formula to Sales - Profit = Expenses puts you back in control of your cash.

Now let's get tactical.

It’s time to talk about bank accounts—specifically, why separating your cash into multiple accounts is a game-changer for ecommerce businesses.

Here’s the thing: when all your money lives in one place, it’s nearly impossible to know what’s truly available to spend.

That’s how you end up over-ordering inventory or draining your account on surprise expenses.

Instead of doing that, try:

• Separate accounts to create built-in clarity and discipline

• Not relying on mental math and guessing your bank balances

• Seeing exactly what’s available for inventory, owner’s pay, taxes, and more

Profit First isn’t about fancy accounting.

You don't have to have a degree in finance to understand how it works.

Profit First is about managing your cash with real visibility.

And for ecommerce, that visibility is everything.

Watch Episode 3 of the Profit First Basics Series now

Take 2 quick minutes to watch.

Then open up your bank accounts and see what it feels like to finally know where your money is coming and going.

If you need help getting started, reach out today and start working with a Profit First Coach to turn your cash flow around.

Cyndi