Profit First Basics Series Episode 2

You’ve heard of Profit First.

Maybe you’ve even opened a few bank accounts and tried to follow the system.

But somehow… it’s still not clicking.

You're building the business, checking the boxes… yet you can't quite shake that nagging question: “Why do I still feel behind?”

If you're using Profit First but it hasn't stuck, or if the method feels too rigid or confusing for your ecommerce reality, you’re in the right place.

Last week, Cyndi kicked off our Profit First Basics Series with a quick explanation of Parkinson’s Law and how it impacts the way ecommerce sellers manage cash. (You can watch Episode 1 now.)

Now in Episode 2, she’s digging into the heart of the system: the core Profit First accounts that actually move the needle for ecommerce sellers.

From slicing off profit and owner pay to carving out funds for inventory and taxes—this episode breaks down exactly how to structure your accounts so you can see the logic AND feel the results.

I’ll tell you:

• Which five bank accounts to open first and why

• How to create built‑in breathing room for unexpected expenses

• The simple system that stops overspending before it even starts

This isn't theory or fancy bookkeeping jargon—it’s Profit First, engineered specifically for ecommerce.

And it works because it aligns with the uncomfortable truth of Parkinson’s Law:

“Money expands to fill the space available.”

By dedicating cash before you spend, you prevent that flow-from-account trickle that keeps you chasing your bank balance.

Sound familiar?

Watch Episode 2 of our Profit First Basics Series now

Take 2 quick minutes to learn how to flip the Profit equation.

Then take our Ecommerce Business Performance Assessment and use the free resource guide to start pinpointing your problem areas and fixing your cash flow today.

Cyndi