Profit First Basics Series Episode 1

Ever wonder why it feels like the more your business grows, the harder it is to hold onto cash?

You’re selling more, working harder, moving product—and yet the bank balance still feels like it’s playing tricks on you.

One day there’s a cushion… the next day, you’re wondering how you’ll cover inventory.

It’s exhausting.

We've seen thousands of clients come to us burnt out, struggling, and not understanding why the business is booming, but they're not making any money.

The good news is, it’s not all your fault.

The truth is, ecommerce cash flow is a beast.

Traditional accounting methods weren’t built for the ecommerce rollercoaster you’re riding.

But there is a way to get off the ride—and it starts with understanding a little something called Parkinson’s Law.

In my short TikTok series, I've been talking about how this sneaky principle messes with your money — and why Profit First for Ecommerce turns it on its head.

When you start allocating cash intentionally, not just reactively, everything begins to shift.

You don’t need more hustle.

You need a better system.

Take 2 minutes now to watch the TikTok and understand why you're not seeing your hard work pay out the profits.

Then shoot me a message and let me know what part hit home for you.

Let's talk about how to change that.

Cyndi