How often should I be reviewing my cash position?

Here's something I tell almost every new client in the first few weeks.

Your monthly P&L tells you what happened.

Your weekly cash review tells you what'saboutto happen.

If you're only doing one of those, you're always going to feel a step behind.

I get that the P&L feels official.

It's the report your accountant sends.

It has rows and columns and it looks like something you're supposed to review.

So you review it. Once a month, maybe. You nod at the numbers and move on.

Meanwhile, the invoice that's due Friday still somehow sneaks up on you.

So here's what I want you to do instead.

Once a week, spend 15 minutes with your cash.

What came in. What went out. What's coming due.

That's all you have to do.

No special software required to start, no accountant needed.

Just you, your bank account, and an honest look at the next two weeks.

With our CFO Focus service, we update the cash forecast every week and review it with clients twice a month.

That rhythm is what turns forecasting from a chore into a decision-making tool.

You stop reacting to what already happened and start planning for what's coming.

And just fifteen minutes a week gives you more clarity than a monthly P&L review ever will.

If you'd like to see how your cash management compares to other ecommerce owners, take our Ecommerce Business Performance Assessment.

It takes about five minutes and shows you exactly where the gaps are.

Then reach out and let's chat about what a weekly rhythm could look like for your business.

Cyndi