How much cash do I have and how long will it keep me afloat?

Take a second to stop and answer this question.

How many weeks could your business keep operating on the cash you have right now?

Not revenue.

Not what's coming in next month.

The cash that's sitting in your accounts today.

If you don't know the answer, you're not alone.

Only 5% of ecommerce owners we've surveyed can actually tell you what their cash position will look like next quarter.

The other 95% are refreshing their bank account and hoping for the best.

That's not a strategy.

And it's a stressful way to run a business you've worked this hard to build.

Here's how to get a rough number right now.

Take your total cash across all bank accounts.

Subtract any bills due in the next 30 days.

Divide what's left by your average weekly operating costs.

That number is your cash runway.

It's how many weeks your business can keep moving before something has to change.

It's the most important number in your business, and most owners have never calculated it.

Once you know it, everything shifts.

You stop making decisions based on what the bank balance looks like this morning.

You start making them based on what's actually coming and when.

You know which weeks are tight before they arrive, so you're prepared instead of scrambling.

That's the difference between running your business and being run by it.

In our CFO Focus program, we build a 13-week rolling cash forecast that gets updated every single week.

You know exactly what's coming in, what's going out, and when the pressure points are hitting.

If you want that kind of visibility in your business, schedule a call and we'll walk you through how it works.

You can also take our Ecommerce Business Performance Assessment and start identifying where the gaps are today.

Then we'll know right where to dig in to improve your business together.

Cyndi