Be a Frost Flower, Be Yourself

Two weeks ago in the Ozarks, the temperature dropped over 30° from Saturday to Sunday.

That Monday morning when I walked the dogs, the “Frost Flowers” were shining in the grass.

These plants, Verbesina virginica “Frostweed”, grow in the southern US and lower Midwest during spring and summer.

The perennials grow to over 6 feet in height and produce nondescript white flowers.

They turn showy after the first frost, when the air temperature is cold and the ground temperature is warm.

They protect their roots by expelling the moisture in their stems out of the base of the plant to form ice ribbons or “frost flowers.” From a distance, they look like someone mowed over a stuffed animal across the meadow.

But up close, they are delicate sculptures that look like spun glass.

They make me want to get outside on the first cold mornings to catch them before the sun melts them away.

Frost flowers dare to be different.

They have the requisite flowers, but they truly show off at the end of the season with their icy white ribbons.

Very few varieties of plants perform this trick, so they get all of the attention.

How do you show up differently to your customers?

Be a frost flower!

If you have lost the focus in your business, let's chat.

Our CFO Focus program will help you dial in your dollars and direction so you can better stand out to your customers.

If you're ready to get started,schedule a call with us now.

Cyndi