
69% of You Have No Exit Plan
We've made it to Exit Planning, the final section of our Ecommerce Business Performance Assessment.
Here's what the scores for 75 people look like:
69% scored low
27% landed in the middle
Only 4% scored high
This tells me that the vast majority of you are building businesses with zero plan for how you'll ever get your money's worth out of them.
You may think you're in the clear with this section because "You're not planning to sell"
But that's not the point.
Exit planning isn't just about gearing up to sell the business next year.
It means building a business that's actuallyworthsomething.
A business that could run without you if you suddenly had to disappear for 4 months.
A business that has real value. A business that's worth your time and effort.
The scores look like this.
Low Scores
You don't know what buyers want to see when they're looking to buy.
Your financials aren't set up and clean, the way brokers expect.
There's not a set target number for what you'd need to walk away.
You're not working with anyone who knows how to optimize a business for sale while keeping the day to day operations going.
And you're honestly not even sure what your business would be worth if you tried to sell it tomorrow.
Medium Scores
You've been thinking.
Maybe you've even talked to a broker about what's required, but you haven't done the actual work of preparing your business.
You might have current clean financials but the previous years aren't exactly tidy.
There aren't documented processes and your business is still way too dependent on you overseeing every step.
High Scores
You're building with the end in mind.
Even if you're not planning to sell for another five years, you know what makes your business valuable.
Your books are clean and make sense to brokers and buyers.
The systems are documented, and your business is set up run without you and be easily transferable.
Most people aren't realizing that the decisions you make today, how you structure things, what you track, how you document, have a direct impact on what your business worth when it's time to sell.
Waiting until you want to exit to start thinking about it leaves hundreds of thousands of dollars on the table.
It's more than making money, it's creating options for yourself.
When you build a business with no exit strategy, you're trapped.
You can't sell because nobody would buy.
You can't step back because everything depends on you to stay on track.
You've built a job that you own, not a business that supports your life.
And you may be planning to run this business for the next decade or more.
That's great. But you need to build it like you might have to sell it in the next year.
The discipline and mindset of building real, transferable value is what separates businesses that thrive from businesses that survive.
Let's find out where you are.
Take the Ecommerce Business Performance Assessment
Then let's build something even better.
Cyndi
